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Barclays Cycle Hire Case Study
Date added: Jun 8, 2011
The logistics behind the redistribution effort for 6,000 bikes around 400 docking stations involving more than 10,000 docking points, with massive ebbs and flows of demand as each day unfolds, is an enormous challenge. During the first six months of operation, Barclays Cycle Hire members travelled the equivalent of ‘thirteen times to the moon and back’ – over 10 million kilometres in 2.5 million journeys. Production Modelling have been working with the service provider, Serco, to identify the best ways to manage the redistribution of bikes both now and as the scheme expands – with remarkable results.
